Insights
Strategy, systems,
and what we've learned.
Perspectives on business strategy, digital transformation, and market intelligence — written for leaders who are building things that matter.
Digital
What Digital Transformation Actually Means for African Organisations in 2025
The phrase has been diluted by overuse. Here's what it really means to digitise operations when you're working with constrained infrastructure, lean teams, and pressure to show ROI fast.
Intelligence
Building a Market Intelligence Function Without a Research Team
You don't need a dedicated research department to make data-driven decisions. Here's how lean organisations can build actionable market intelligence with the resources they already have.
Venture
What Makes an Accelerator Program Actually Work for Founders
Most accelerators are designed around the needs of funders, not founders. After supporting 100+ startups, here's what genuinely moves the needle — and what doesn't.
Strategy
Go-to-Market in Emerging Markets: Why the Playbook Is Different
Frameworks built for mature markets break down fast when applied across Africa. Distribution, trust-building, and pricing all require a fundamentally different approach.
Digital
The CRM Problem: Why Most Organisations Buy Software Before They're Ready
A CRM doesn't fix a broken sales process — it accelerates it. Before choosing a tool, here's the process design work that makes the difference between adoption and abandonment.
Intelligence
How to Commission Market Research You'll Actually Use
Most research reports sit unread. The problem is rarely the research — it's how it was scoped. Here's how to brief a research engagement that produces decisions, not documents.